By: Jim Byers
Air Canada is betting big on business and high-yield leisure markets by expanding premium offerings by over 130%. During the investor presentation, AC execs also touched on the relationship with travel advisors.
Jim Byers is a national journalist based in Canada, with a focus on travel and aviation. His work has been featured in various publications, including The Vancouver Sun, The Hamilton Spectator, and Yahoo News. With a keen interest in the travel industry and its impact on Canadians, Jim covers a wide range of topics related to airlines, destinations, and travel trends.
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Jim Byers' coverage predominantly centers around travel and tourism, with a focus on airline industry news, winter weather disruptions, and related government announcements. He appears to value official statements and data-based insights.
Given the prevalence of press releases in his coverage, Jim may be open to receiving pitches that provide exclusive access to company executives or key figures within the travel and transportation industry. Offering unique data-driven analysis or access to high-profile individuals for interviews could also be effective.
As Jim's geographic focus is national (Canada), he would likely appreciate pitches concerning Canadian airlines, airports, winter weather impacts specific to Canada, as well as Canadian government policies affecting travel and tourism.
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