Jo Jones is the Fashion Editor at the Observer. She specializes in beauty and fashion, exploring themes of culture and society, and covers a range of topics including style, the environment, and significant events like the Olympics and holidays. Jo's work has been featured in notable publications such as Yahoo Sports Canada, The Guardian, and Yahoo News.
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United Kingdom (National)
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Jo Jones’ articles predominantly center around lifestyle, fashion, beauty and seasonal style. Her coverage heavily features promotional deals and private sector announcements.
When pitching to Jo, consider providing information on new product launches or promotions in the fashion and beauty industry. Additionally, if you have insights into upcoming seasonal trends or sustainable fashion initiatives that align with her coverage focus, these may also be of interest to her.
Given the nature of Jo’s content, she is likely interested in featuring specific products or styles rather than general trend pieces. Therefore, pitches should reflect this by focusing on specific items or collections that could be featured as part of a "best of" series.
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The festive season is almost upon us, and bagging yourself a look before it sells out can be challenging.
Get Kate Moss’s iconic style at Zara, meet Wilson the Whale, the sea-loving star of the latest Shelter collection, and a sweater featuring embroidered snails
You can always rely on monochrome for an event look, but texture keeps it interesting
Metallic and colourful party heels for dancing the night away
With all the planning, shopping and socialising, don’t forget to schedule some much needed R&R this holiday season. Here’s our pick of the best comfy attire to relax in
By: Sam Deaman, Bemi Shaw, Jo Jones, Harriet Green, Helen Seamons
Add a little embellishment to your look for a more sophisticated razzle dazzle
FG FT Reb WAGNER Min M-A M-A O-T A PF PTS Fitch 38 0-5 0-0 2-7 1 2 0 Lewis 15 0-3 0-0 1-2 0 2 0 Ezquerra 33 3-5 0-1 0-5 4 1 7
Classic Fair Isle jumpers that wear like a warm hug
Tarot-inspired jewellery, stylish sportswear from M&S and the ultimate red lipstick
Valentine-inspired jewellery, stylish wellington boots and exciting denim collaborations from Levi’s, Diesel and Timberland
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