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Jo Jones
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Jo Jones

Fashion Editor

AS SEEN ON
The Guardian

Preston's Summary

Jo Jones is the Fashion Editor at the Observer. She specializes in beauty and fashion, exploring themes of culture and society, and covers a range of topics including style, the environment, and significant events like the Olympics and holidays. Jo's work has been featured in notable publications such as Yahoo Sports Canada, The Guardian, and Yahoo News.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Promotional Deal: 29 %
Seasonal: 23 %
Private Sector Announcements: 9 %
Gift Guides: 9 %
Event Coverage: 7 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Makeup & Skincare
  • Luxury Goods

Pitching Insights

Jo Jones’ articles predominantly center around lifestyle, fashion, beauty and seasonal style. Her coverage heavily features promotional deals and private sector announcements.

When pitching to Jo, consider providing information on new product launches or promotions in the fashion and beauty industry. Additionally, if you have insights into upcoming seasonal trends or sustainable fashion initiatives that align with her coverage focus, these may also be of interest to her.

Given the nature of Jo’s content, she is likely interested in featuring specific products or styles rather than general trend pieces. Therefore, pitches should reflect this by focusing on specific items or collections that could be featured as part of a "best of" series.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

The Guardian

Trend watch: cosy loungewear

Trend watch: cosy loungewear

By: Jo Jones, Helen Seamons

With all the planning, shopping and socialising, don’t forget to schedule some much needed R&R this holiday season. Here’s our pick of the best comfy attire to relax in

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