Joe Bates

The tenth-best-selling spirit brand in travel retail opened a major pop-up activation at Germany’s busiest airport yesterday, combining futuristic AI-powered interactive elements and an immersive showcase of Jägermeister’s proud history.

The challenger chocolate brand is growing its presence in travel retail beyond airports and its core location of Amsterdam Schiphol, where the company opened its first airport outlet in 2021.

The Irish whiskey category is gaining depth and a lengthening ladder of price points at airport shops outside of Ireland.

Italy faces many of the same challenges as other spirits markets across Europe, but the country also has a few unique battles of its own – along with opportunities for its many family-owned brand owners.

Despite being over a century old, Société des alcools du Québec (SAQ), the Canadian province's state-owned alcohol retailer, is trialling new store formats as it treads a cautious path towards modernisation.

Despite fierce competition from other white spirits categories, vodka defied industry headwinds to post strong volume and value growth in GTR last year.

The historic French Cognac house has repackaged its entry-level VS and VSOP expressions to create a more premium and contemporary look. At the same time, the brand continues to grow its travel-retail footprint.

Joe Bates argues that while Gen Z may dominate the industry conversation, the spending power and distinct shopping habits of Boomers and Gen X make them vital audiences for travel retail wines and spirits.

The Dutch chocolate has taken a giant step forward in travel retail, expanding across Europe's leading airports and landing at New Zealand's leading international gateway.

Majoring on premiumisation and its Swiss provenance, the latest travel-retail exclusive offering from Avelines targets international gift seekers.