Tracy Powell is the Editorial Manager at Duty Free Hunter. She specializes in beauty and fashion, travel and tourism, and retail, with a keen focus on topics such as apparel design, luxury goods, and beverage production. Tracy's work has been featured in the Skagit Valley Herald and Duty Free Hunter.
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Tracy Powell's coverage is heavily focused on beauty, fashion, fragrances, and luxury brands within the context of airport shopping. She regularly covers press releases, private sector announcements, and promotional deals related to these topics.
To effectively reach out to Tracy with pitches or news stories, consider providing her with exclusive insights into new product launches or collaborations within the beauty and fashion industry that are specifically tied to airport retail environments. Additionally, experts in consumer behavior trends related to luxury goods at airports might catch her attention given her focus on this niche area.
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Kavalan, the Taiwanese pioneer of New World whisky, has collaborated with Japanese contemporary artist Takahide Komatsu on the label design for its latest Mizunara Oak whisky collection.
In the latest phase of its collaboration with trendy lifestyle golf brand, Malbon, Ballantine’s is activating its Korea travel exclusive limited edition 21 Year Old blend with a disruptive hero pop-up on Jeju Island, alongside four immersive high profile promotions at Incheon Airport T1 and T2, and a high-impact out-of-home and digital media campaign across both locations.
By: Tracy Powell
Philip Morris International (PMI) has announced the launch of IQOS ILUMA i Prime SKYLENS, a new limited edition inspired by the world of flight and the first PMI device created exclusively for airport travel retail.
Brand owner Rémy Cointreau is enhancing the travel retail presence of METAXA – The Original Greek Spirit – with the launch of new packaging for METAXA 12 Stars, supported by an immersive airport activation programme designed to connect travellers with the brand throughout their journey.
By: Tracy Powell
Maison Martell is celebrating Mid-Autumn Festival across travel retail Asia with a premium series of activations that positions its iconic cognac range as the ideal gifting choice for travellers.
By: Tracy Powell
The Hershey Company has unveiled a major transformation of its Travel Retail Exclusive portfolio, introducing a reimagined range designed specifically for the needs of today’s global traveller.
Unifree Duty Free has introduced a new BIO-focused in-store experience at one of its Arrival stores, bringing together selected BIO products, dedicated visual merchandising and an interactive sustainability initiative designed to extend the story of BIO beyond the shelf.
The exclusive avant-première launch of BOSS Bottled Beyond For Her and BOSS Bottled Beyond Eau de Toilette Intense has reached airports across the Americas.
By: Tracy Powell
Chloé has brought its Bouquiniste pop-up concept to life at Geneva Airport, marking the activation’s debut in Travel Retail Europe.
Burberry returns to London for its Winter 2026 campaign, drawing on the energy of the capital and its distinctive way of dressing.
