Billions of coffee pods are sold every year. Coffee giant Lavazza is betting that consumers are finally ready for a different approach.
John Kell is a freelance journalist at Fortune, where he writes the CIO Intelligence newsletter. His work spans various themes including artificial intelligence, food and beverages, and the beauty industry, reflecting his diverse expertise in AI platforms, beverage production, and beauty trends. He has been featured in prominent outlets such as AOL, Yahoo Finance, Business Insider, and Forbes.

















