The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.
John Koblin is a Reporter at The New York Times. He has been writing about the media industry since 2007, with a focus on television, broadcasting, and the broader entertainment landscape, while also covering topics related to journalism and legal affairs. John is a co-author of "It's Not TV: The Spectacular Rise, Revolution, and Future of HBO," and his work has been featured in numerous publications, including Vanity Fair, The Sydney Morning Herald, and The Boston Globe.
















