By: John Koetsier
John Koetsier, Senior Contributor 6 min read Over 1,000 humanoid robots by Humanoid, a UK company, will now be working for Schaeffler, the German automotive and industrial supplier.


John Koetsier is a Senior Contributor at Forbes. He covers emerging 'smart matter' technology, focusing on areas such as robotics, AI, and consumer tech devices, with a keen interest in AI platforms and generative AI. John is featured in various outlets, including Yahoo News Singapore, Yahoo Finance, and EIN Presswire, and he also hosts the TechFirst podcast.
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John Koetsier's coverage predominantly focuses on technology, particularly consumer tech products and trends. His articles often cite data and press releases, indicating a preference for fact-based pitches. He may be interested in stories related to emerging technologies, consumer electronics, AI applications, and the impact of tech companies' decisions on consumers.
Given his focus on consumer electronics and technological advancements, he is likely to respond well to pitches that provide exclusive access or insights into new gadgets or innovative uses of technology. Additionally, providing relevant data-driven analysis could enhance the appeal of your pitch to him.
Considering his broad coverage area within the tech industry without specified geographic focus, global relevance would likely be more important than local angles when pitching story ideas to John Koetsier.
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