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Last year, Nike previewed their first ever retro of the Air Exploraid, a late ’90s trail shoe from the ACG division. The model made its first release early this year, and has arrived in a handful of colors in the months since. Now, ACG is starting to unveil their next round of colors for the hiking shoe, including a “Jade Horizon” style coming later this year.
Jordan Sneaker
Geo Focus
Coverage Attributes:
Beta
Press Release:
44
%
Private Sector Announcements:
29
%
Promotional Deal:
22
%
Event Coverage:
1
%
Themes Covered:
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Pitching Insights
Jordan Sneaker predominantly covers the beauty and fashion industry, with a focus on sneaker brands such as Nike, Adidas, New Balance, and Puma. Given this coverage emphasis, pitches should be tailored to offer insights into trends in sneaker design and production or exclusive information about upcoming releases and collaborations within these specific brands.
As Jordan's content heavily features press releases and promotional deals from private sector entities related to footwear fashion, consider offering exclusive access to new collections or insider details on emerging trends in the sneaker world. This could include interviews with designers or key figures at leading footwear companies.
Since Jordan doesn’t have a specified geographic focus but appears to cover international fashion news related to sneakers across various brands globally, pitches can stem from anywhere around the world as long as they are relevant to the global audience interested in beauty & fashion specifically focused on sneakers.
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