By: Jose Garcia
McALLEN, Texas – The holiday season is fast approaching, and McAllen is once again ready to dazzle with the return of the highly anticipated South Pole Illuminated Festival 2024, presented by H-E-B. At a grand announcement held at the McAllen Convention Center, city officials, sponsors, and community partners came together to reveal the holiday magic that will soon light up the McAllen Convention Center grounds.