Ask why anyone wears a fake watch and the answer might seem obvious: they’re a way of buying into a status brand but much cheaper than the ‘real thing’. The fact that demand is high – some 40 million fakes are circulated every year, according to the Federation of the Swiss Watch Industry, and that’s around 25% more than the Swiss industry produces – might suggest as much. Watches, indeed, account for around 30% of all counterfeit goods.
Josh Sims is a reporter at LUXUO, The Rake, WVU Football, and Ape to Gentleman. He covers a diverse range of themes including beauty and fashion, apparel and fashion, as well as sports and sports broadcasting, often intertwining these topics to explore their cultural significance. His work has been featured in multiple esteemed publications, showcasing his versatility and expertise in these areas.