Ask why anyone wears a fake watch and the answer might seem obvious: they’re a way of buying into a status brand but much cheaper than the ‘real thing’. The fact that demand is high – some 40 million fakes are circulated every year, according to the Federation of the Swiss Watch Industry, and that’s around 25% more than the Swiss industry produces – might suggest as much. Watches, indeed, account for around 30% of all counterfeit goods.
Josh Sims is a reporter who writes for LUXUO and The Rake, with a focus on watch and fashion-related topics. His articles explore the history, design, and cultural significance of luxury watches and fashion trends, providing readers with insights into these specialized domains.