One week after the FTC said companies should not use AI to form personal attachments with consumers, TikTok says its AI avatars can help brands build “real and native connections.”
Jules Roscoe is a News Reporter at 404 Media. With a focus on topics such as Amazon Prime, lawsuits, AI, and business leaders, Jules dives deep into the intersection of technology and commerce. Jules has been featured in Editor & Publisher (E&P) Magazine and VICE Media.