Once seen as ostentatious, an imposition on others, and unnecessary in a culture that famously enjoys bathing, perfumes and scents are finally trending among young Japanese.
Julian Ryall is a Japan Correspondent with extensive experience covering a wide range of topics including politics, natural disasters, and cultural traditions. His work has been featured in various reputable publications such as The Telegraph, South China Morning Post, and The Japan Times. With a keen eye for detail and a deep understanding of Japanese society, Julian provides insightful and comprehensive coverage of events and issues in Japan.