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Karabo Ledwaba
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Karabo Ledwaba

Creative and science writer

AS SEEN ON
Bizcommunity.com, bizcom.to, bizcommunity.ug

Preston's Summary

Karabo Ledwaba is a creative and science writer at News24 Business and Bizcommunity.com. He focuses on themes related to marketing and advertising, business and economics, and consumer interests, often exploring social issues and the dynamics of African business leaders. Karabo's work has been featured in prominent publications, including News24 Business and Bizcommunity.com.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 23 %
Legal Policy Regulation: 17 %
Expert Commentary: 9 %
Government Announcement: 9 %
Cites Data: 8 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Corporate Finance
  • Corporate Sustainability
  • Corporations
  • Entrepreneurship
  • Incubators & Accelerators
  • Startups
  • Apparel Design
  • Fashion Industry
  • Luxury Goods

Pitching Insights

Karabo Ledwaba's coverage primarily revolves around content and publishing, sales, and marketing. She frequently features profile pieces on industry professionals and includes expert commentary in her articles.

Given the focus on marketing and advertising topics such as Netflix, Zara, sports journalism, it would be beneficial to provide pitches that offer insightful commentary or analysis from experts in these areas. Additionally, considering Karabo's use of data in her articles, providing relevant statistics or research findings related to content & publishing or sales & marketing could enhance the effectiveness of outreach efforts.

As Karabo does not have a specified geographic focus but covers a broad range of industries within her themes and topics covered list.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Bizcommunity.com

The price of South African influence

The price of South African influence

By: Karabo Ledwaba

A single Instagram post in South Africa can cost anywhere from R2,693 for a nano influencer to over R17,667 for a celebrity account with millions of followers. These rates, detailed in the newly released 2024 South African Influencer Benchmark Report , shed light on the value influencers bring to brands eager to connect authentically with their audiences.

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