Karabo Ledwaba is a Marketing and Media editor based in Cape Town, South Africa. With a focus on multinational coverage, Karabo writes for Bizcommunity.com and has also been featured in News24 Business. Her articles cover a wide range of topics including marketing campaigns, business strategies, emerging marketers, advertising verdicts, and media industry news.
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Karabo Ledwaba's coverage primarily revolves around content and publishing, sales, and marketing. She frequently features profile pieces on industry professionals and includes expert commentary in her articles.
Given the focus on marketing and advertising topics such as Netflix, Zara, sports journalism, it would be beneficial to provide pitches that offer insightful commentary or analysis from experts in these areas. Additionally, considering Karabo's use of data in her articles, providing relevant statistics or research findings related to content & publishing or sales & marketing could enhance the effectiveness of outreach efforts.
As Karabo does not have a specified geographic focus but covers a broad range of industries within her themes and topics covered list.
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This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.
By: Karabo Ledwaba
The Advertising Regulatory Board (ARB) has found Melon Mobile's advertising of “unlimited” mobile plans to be misleading. The complaints, raised by two consumers, argued that the company advertised packages offering “unlimited” calls and SMS messages, only to impose a cap of 750 minutes and SMS under a Fair Usage Policy (FUP).
In a media landscape evolving at an unprecedented pace, national TV remains a powerful driver of engagement and brand recognition for new advertisers in the US, according to a new report by the Video Advertising Bureau (VAB).
By: Karabo Ledwaba
A bold skater apparel brand from Cape Town has the city buzzing, and it's all thanks to a genius marketing stunt that's got everyone talking. In a clever twist, the brand has been plastering “missing dog and cat” posters around the city, but with a hilarious twist—the animals are actually famous internet memes.
By: Karabo Ledwaba
Johannesburg's second annual Let's Do Dinner event, hosted by Stella Artois alongside actors Nomzamo Mbatha and Thapelo Mokoena, has firmly established itself as a marketing masterstroke, blending elegance, culture, and strategic brand storytelling.
Apple has revealed its highly anticipated year-end podcast charts, showcasing the most popular shows and episodes of 2024 in South Africa.
Jaguar's sleek new rebrand has sparked a wave of online chatter—but not all of it is purring with approval. The iconic carmaker recently unveiled its updated logo and visual identity as part of its push towards a modern, electric-first future.
Adreach and Proudly South African have joined forces in a strategic partnership to help small businesses access affordable advertising and grow their visibility.
A single Instagram post in South Africa can cost anywhere from R2,693 for a nano influencer to over R17,667 for a celebrity account with millions of followers. These rates, detailed in the newly released 2024 South African Influencer Benchmark Report , shed light on the value influencers bring to brands eager to connect authentically with their audiences.
Mduduzi Dlamini, a revered figure in South African journalism known for his incisive reporting on arts, culture, and fashion, passed away on 15 November at the age of 55.
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