Karen Wong is an Assistant Deputy Editor at CT Creative Studio. She specializes in marketing and advertising, with a focus on luxury goods, retail analytics, and consumer behavior analytics, while also covering topics in beauty and fashion, business economics, and food and beverages. Her work has been featured in notable publications including Duxbury Clipper and MARKETING-INTERACTIVE.
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Hong Kong, Hong Kong (Local)
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Karen Wong’s articles predominantly focus on sales & marketing and content & publishing, with a particular emphasis on private sector announcements and press releases. She is likely to be most receptive to pitches related to new product launches, innovative marketing campaigns, industry trends supported by data, and sustainability initiatives within the private sector.
Given her coverage attributes, Karen may also be interested in receiving information about events that integrate real-life experiences with emerging technologies or platforms. Pitches focusing on how companies are adapting their strategies amid shifts in consumer behavior could also resonate well with her coverage interests.
It's important for PR professionals or experts seeking media coverage from Karen to provide substantial evidence of successful branding strategies or impactful advertising campaigns through data-backed insights and case studies.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Karen Wong, Dhanya Vimalan, A'Bidah Zaid Shirbeeni
UNIQLO Singapore's latest foodie merch served up a tasty idea, but it also sparked a spicy debate. The global brand had dropped a customisable key chain inspired by 'cai fan' ('mixed rice') where shoppers who spent S$100 or more could choose acrylic toppings from a buffet of familiar hawker fare to design their very own mini rice plate.
By: Karen Wong, Lee Shin Yiing, A'Bidah Zaid Shirbeeni, Dhanya Vimalan
Meta's latest rollout of AI-powered ad tools signals a deeper shift in how advertising campaigns are planned, measured and optimised. At its core, the update promises to give marketers more control over outcomes in an increasingly automated landscape. With features like value-based optimisation, profit-driven ROAS, incremental attribution, and custom attribution integrations, Meta is positioning itself as a platform that listens more closely to how advertisers want to define and drive success.
By: A'Bidah Zaid Shirbeeni, Dhanya Vimalan, Karen Wong
Burson has unveiled a proprietary AI-powered platform that aims to redefine how brands measure, manage and monetise its reputation in real-time.
By: Dhanya Vimalan, Karen Wong
Publicis Groupe ANZ has appointed Matt Houltham as chief executive officer of Starcom Australia. He will step into the role in July, reporting to chief media officer Imogen Hewitt.
By: Karen Wong, Lee Shin Yiing, A'Bidah Zaid Shirbeeni
Digital advertising platform and commerce media company Criteo is entering a new chapter with the launch of a refreshed brand platform and global campaign centred on its new tagline, “For the love of commerce.” The move marks a significant shift for the advertising technology company as it looks to deepen its influence in shaping the future of AI-powered commerce media, both globally and in fast-evolving regions such as Asia-Pacific.
By: A'Bidah Zaid Shirbeeni, Lee Shin Yiing, Karen Wong, Dhanya Vimalan
Keeta's first drone delivery route in Hong Kong has left industry players in awe, redefining the customer experience within the food delivery landscape. This groundbreaking initiative introduces a "cross-sea + park" (跨海+公園) scenario, with drones taking off from Hong Kong Science Park in Sha Tin and landing at the Ma On Shan Promenade.
By: A'Bidah Zaid Shirbeeni, Karen Wong, Dhanya Vimalan, Matthew Eaton
Biopharmaceutical company Merck Sharp & Dohme (MSD) has partnered with IPG Mediabrands Taiwan to launch a HPV awareness campaign, “Together We Prevent HPV” (男女1+1 防禦 HPV).
By: A'Bidah Zaid Shirbeeni, Lee Shin Yiing, Karen Wong
Monks, a data group under the S4 Capital umbrella, has partnered with Shanghai-based artificial intelligence (AI) company MiniMax, to drive AI innovation in Greater China.
By: A'Bidah Zaid Shirbeeni, Dhanya Vimalan, Karen Wong
To commemorate its 25th anniversary, Hong Kong Exchanges and Clearing (HKEX) is rolling out its first-ever HKEX "Gong Tour", which will see the iconic HKEX Gong touring across Hong Kong in the specially outfitted "Gongmobile", between 20 June and 3 July.
By: Dhanya Vimalan, A'Bidah Zaid Shirbeeni, Karen Wong
Hong Kong Consumer Council (HKCC) and the Federation of Malaysian Consumers Association (FOMCA) has signed a memorandum of understanding (MOU) for collaboration on cross-border consumer disputes.
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