As the 618 shopping festival approaches, Taobao Hong Kong said it will go beyond the tradition this year by adopting a “midnight launch, no pre-sale” ( 0點開賣、無預熱 ) strategy.
Vanessa Yuen is a journalist at MARKETING-INTERACTIVE. She covers a diverse range of themes including marketing and advertising, travel and tourism, food and beverages, and fashion, with a particular focus on tourism, travel technology, beverage production, and the fashion industry. Vanessa's insights and expertise have been featured in various publications, including MARKETING-INTERACTIVE.














