By: A'Bidah Zaid Shirbeeni, Dhanya Vimalan, Vanessa Yuen
Starbucks and Japanese lifestyle retailer BEAMS have partnered up to blend effortless style with everyday functionality this summer.
Vanessa Yuen is a journalist at MARKETING-INTERACTIVE. She covers a wide range of topics including marketing and advertising, business and economics, and consumer behavior analytics, with a particular focus on retail analytics and marketing technology. Vanessa's insights and expertise have been featured in various esteemed publications, contributing to discussions on the evolving landscape of marketing and its impact on consumer behavior.
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Vanessa’s coverage heavily emphasizes press releases and private sector announcements related to sales, marketing, content & publishing, and product promotions. She appears particularly interested in articles that present innovative or unique marketing strategies employed by companies.
Given Vanessa's emphasis on industry updates and insights from business leaders, she would likely be receptive to pitches featuring exclusive interviews with key figures in the advertising, marketing, media, and business sectors. Additionally, providing data-backed insights into emerging trends within these industries could also capture her attention.
With a focus on Hong Kong but not limited geographically based on the topics covered in the articles provided, Vanessa may be open to receiving relevant news or expert commentary from other regions as long as it pertains to impactful international marketing tactics or trends.
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