Kelly Tyko

Senior News Reporter

AS SEEN ON

Preston's Summary

Kelly Tyko is a Senior News Reporter at Axios. She specializes in a range of topics including food and beverages, retail, e-commerce, and personal finance, often covering themes related to holidays and shopping trends. Kelly's work has been featured in prominent publications such as the Detroit Free Press, USA TODAY, and Yahoo Finance.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 17 %
Government Announcement: 15 %
Seasonal: 12 %
Promotional Deal: 12 %
Cites Data: 11 %

Themes Covered:

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Most Recent Topics:

  • Consumer Health
  • Credit Health
  • Beverage Production
  • Online Marketplaces

Pitching Insights

Kelly Tyko's coverage primarily revolves around consumer-related topics such as holiday shopping, retail promotions, and seasonal trends. She often cites data and press releases in her articles. To effectively reach out to Kelly, consider providing her with exclusive access to data-driven insights or newsworthy statistics related to consumer behaviors during holidays or emerging retail trends.

As she focuses on national coverage in the United States, ensure that any pitches are relevant and tailored specifically for this audience. If you have unique market research findings or firsthand industry knowledge related to consumer spending habits, holiday shopping patterns, or retail developments within the U.S., these would likely capture her attention.

Given the emphasis on deals & promotions and product promotions in her work, offering information about innovative marketing strategies adopted by retailers during major events like Black Friday may also resonate well with Kelly.

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