The Icónica makeover is cohesive and upscale. Havana Club
Kevin Rozario is a Contributor at Forbes.com. He specializes in the global travel-retail and duty-free channel while also analyzing broader retail consumer trends, utilizing data to craft compelling narratives. Kevin's work has been featured in TRBusiness, BeautyMatter, Global Drinks Intel, BioRxiv, NewsBreak, Forbes, and Jing Daily, reflecting his expertise in retail, e-commerce, and the travel and tourism sectors.