Kieran Press-Reynolds

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran talks to some of the producers behind the latest edit music cash cow about art versus content, anti-war phonk, shady record deals, and the plumber to DJ pipeline.

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran surveys a new class of Wikipedia editors shedding light on the underground music of the 2020s.

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran mans the grill and tries to understand what “burger music” means.

Read Kieran Press-Reynold’s review of the album.

From watching Minecraft videos to touring with 100 gecs, the producer and songwriter breaks down everything that went into her standout 2026 album, U—plus her former life as a K-pop vlogger.

Don’t believe the hype around the duo? It’s unclear if even they do. We spend an afternoon in upstate New York with the two friends starting moshpits with miniature pop

In his new book Still in a Dream , the elder Reynolds chronicles the rise of bands like My Bloody Valentine and Nirvana and his own escapades as a writer for the British music weekly Melody Maker.

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran unpacks the surprisingly depraved musical aesthetic of BookTok.

Read Kieran Press-Reynolds’ review of the album.

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran explores the uncanny valley of Fenix Flexin’s “Rubberz” and other songs toying with our preferences around AI.