Kushmita Bose

They say virality can't be engineered, that it's a magical mix of timing, intrigue, and pure luck. But 'Beauty Unbound', the wildly popular three-week festival at Nakheel Mall, has flipped that narrative on its head. Defying expectations, the festival ignited the unstoppable rise of the B U Trend, taking social media by storm and bringing beauty enthusiasts from every corner of the city. From dazzling live makeovers to cutting-edge beauty tech, Beauty Unbound turned heads, proving that when creativity meets authenticity, viral magic can indeed be conjured. Who knew a festival could rewrite the rules of the viral game?

Nothing has once again done what it does best: blending form with function, and this time, it's come up with an open-ear solution for the audio lover who doesn't wan...

Sacheerome, a leading player in the global fragrance and flavour (F&F) industry, is poised for a transformative journey as it sets its sights on Dubai, say..

With the restructuring plan now being effective, JBF RAK will conduct its business operations independently and separately from JBF Bahrain and JBF Belgium

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Dubai, get ready for an extraordinary cultural celebration! The Thai SELECT Festival 2024 is set to take place at Emirates Golf Club on November 8-9, from ..

The world's largest tech event showcased groundbreaking advancements in technology that are revolutionising everything from education to urban logistics

At Global Fintech Fest recently held in Mumbai, Infosys highlights several promising trends poised to redefine the financial ecosystem

Paying off loans faster is not only possible but can also be incredibly rewarding, leading to financial independence and peace of mind

The eagerly anticipated Chinese Industrial Products Exhibition (CIPE) returns for its second year, set to take place at JOCIC Park in KEZAD, Abu Dhabi. As ..