Kyle Massey is an Assistant Editor at Arkansas Business, where he covers energy and media/marketing. With a background at The New York Times, Kyle brings a wealth of experience to his reporting on local business news in Arkansas, particularly in the areas of construction, energy, and economic development.
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Geo Focus
Little Rock, United States (Local)
Coverage Attributes:
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Pitching Insights
Kyle's coverage primarily focuses on local business and energy industry news, with a significant emphasis on press releases and government announcements. To effectively pitch to Kyle, consider providing localized angles for national or global stories related to the business, energy, and technology sectors. For instance, if there are national policies affecting the Arkansas business environment or innovative technologies being implemented in the state, these could be good points of discussion.
Given his focus on Arkansas Business specifically as well as legal policy regulations within this context, it would be beneficial to tailor pitches that highlight how businesses in Arkansas are impacted by specific legislation or regulatory changes.
Additionally, given his interest in Energy topics and their intersection with Technology & Construction themes within the local context (United States - Arkansas), consider pitching stories that involve innovations within these industries impacting local stakeholders.
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