Kyra Surgent

Shopping Writer

Preston's Summary

Kyra Surgent is a Shopping Writer at InStyle. She specializes in beauty and fashion, retail, and e-commerce, covering topics such as shopping trends, deals, and promotions, with a keen focus on Amazon and consumer interests. Kyra's work has been featured in notable publications including POPSUGAR, People Magazine, and Travel + Leisure.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Promotional Deal: 58 %
Gift Guides: 18 %
Seasonal: 13 %
Review: 8 %
Exclusive: 1 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Apparel Design
  • Beauty Industry
  • Makeup & Skincare
  • Online Marketplaces
  • Luxury Goods

Pitching Insights

Kyra Surgent's coverage reflects a focus on promoting and reviewing fashion and beauty products, especially those available online or through Amazon. She is likely to be receptive to pitches that offer exclusive insights into new product launches, emerging trends in beauty and fashion, as well as promotions or deals related to these categories. If your pitch entails providing detailed reviews of various products within the beauty and fashion space or highlighting attractive deals for consumers, it may align with Kyra's coverage preferences.

Given her emphasis on online shopping platforms like Amazon, she might also appreciate pitches featuring unique perspectives on consumer behavior trends in online shopping or industry-related data analysis relevant to e-commerce platforms.

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