By: Kyra Surgent
Bella Hadid is a fan, too. Western fashion had a major moment last year (thank you, Cowboy Carter ), and Brooke Shields just confirmed the cowgirl craze isn't going anywhere in 2025.
Kyra Surgent is a Shopping Writer at InStyle. She specializes in beauty and fashion, retail, and e-commerce, covering topics such as shopping trends, deals, and promotions, with a keen focus on Amazon and consumer interests. Kyra's work has been featured in notable publications including POPSUGAR, People Magazine, and Travel + Leisure.
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United States (National)
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Kyra Surgent's coverage reflects a focus on promoting and reviewing fashion and beauty products, especially those available online or through Amazon. She is likely to be receptive to pitches that offer exclusive insights into new product launches, emerging trends in beauty and fashion, as well as promotions or deals related to these categories. If your pitch entails providing detailed reviews of various products within the beauty and fashion space or highlighting attractive deals for consumers, it may align with Kyra's coverage preferences.
Given her emphasis on online shopping platforms like Amazon, she might also appreciate pitches featuring unique perspectives on consumer behavior trends in online shopping or industry-related data analysis relevant to e-commerce platforms.
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