By: Lakh Baddhan
Multicultural marketing agency, Here & Now 365 has refreshed Southall Travel's television creative, with a new advert targeting South Asians.
Lakh Baddhan is the Chief Executive Officer at Lyca Media. With an extensive background in broadcasting and publishing, he has contributed significantly to the Asian media landscape, particularly through his work at Sabras Radio and the founding of BizAsiaLive.com, which has become a leading resource for Asian media industry news. Baddhan has also been featured in BizAsiaLive, showcasing his insights on topics such as the UK media scene, Indian entertainment, and the evolving landscape of platforms like Netflix.
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Lakh Baddhan's coverage predominantly focuses on entertainment, particularly in the realm of music, film, and television. The themes covered indicate a strong emphasis on event coverage and private sector announcements.
Given this focus, Lakh would likely be most responsive to pitches related to exclusive interviews with celebrities or industry insiders tied to upcoming events or new releases within the entertainment industry. Additionally, he may also be interested in receiving press releases from companies announcing partnerships or major developments within the entertainment sector.
As Lakh does not appear to have a specific geographic focus mentioned, pitches should consider his global audience reach through ZEE5 Global and BizAsia's international partnership with London Indian Film Festival as potential opportunities for broader exposure.
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