Lauren Ashcraft is a journalist and writer focusing on the finance and banking industry. She writes for eMarketer and her work has also been featured in City & State. Lauren covers a range of topics including the impact of technology on banking, financial trends among different generations, and regulatory issues in the industry.
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Lauren Ashcraft's articles predominantly focus on personal finance, the finance & economy sector, and legal & compliance aspects within the United States. Her coverage attributes include citing data, legal policy regulation, and government announcements.
To effectively reach out to her for potential collaboration or as a source, consider providing insights related to the impact of data-driven trends in banking and financial institutions in the US. You may also offer expertise regarding regulatory changes affecting open banking initiatives or cryptocurrency markets within the country.
As she often cites data and covers legal policy regulations extensively, expert commentary with tangible examples backed by solid data could be particularly valuable when reaching out to Lauren.
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By: Lauren Ashcraft
Article Jun 21, 2024 The findings: Consumers tend to avoid changing the way they bank, but certain tactics help banks to persuade them.
Article Jun 24, 2024 What's happening? Younger consumers don't know what goes into traditional lending decisions.
To create content for Gen Zers, bank marketers must first consume it Article by Lauren Ashcraft | Jun 24, 2024
By: Rob Rubin, Jasmine Enberg, Lauren Ashcraft
Today's podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,' we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument's Sake,' we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
By: Lauren Ashcraft
Article Jul 12, 2024 The findings: Forty-six percent of Gen Zers rely on financial support from their parents , largely Gen Xers.
By: Lauren Ashcraft
Article Jul 26, 2024 The news: Twenty-five percent of US consumers want to purchase a home within the next three years , per Fannie Mae's Mortgage Understanding Study.
By: Lauren Ashcraft
Article Sep 20, 2024 The strategy: In the process of evaluating their , financial institutions (FIs) may realize their brand doesn't
By: Lauren Ashcraft
Article Sep 27, 2024 The strategy: U.S. Bank aims to who are starting to build their wealth by offering interconnected products that combine savings and spending.
By: Lauren Ashcraft
Article Oct 25, 2024 The news: Consumers are increasingly turning to self-checkout for efficiency, especially in retail, and this
In today's episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines' segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers' segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.
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