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Lauren Balsamo
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Lauren Balsamo

Deputy Beauty Director

AS SEEN ON
Cosmopolitan, AOL, Inc.

Preston's Summary

Lauren Balsamo is the deputy beauty director at Cosmopolitan. With nine years of experience covering the beauty industry, she specializes in diverse content related to makeup, skincare, hair care, and fragrance, producing everything from product reviews to personal essays and trend reports. Lauren's work has been featured in prominent outlets such as MSN, AOL, Inc., Magzter, Yahoo News UK, Yahoo News, Yahoo News Singapore, and Cosmopolitan.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Reviews: 25 %
Informative: 19 %
Promotional: 16 %
Opinion: 13 %
Listicles: 9 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Makeup & Skincare
  • Hair Care Industry

Pitching Insights

Lauren Balsamo's coverage is heavily focused on beauty, skincare, and lifestyle topics with an emphasis on product reviews, promotional deals, and gift guides. If you're looking to reach out to her, consider providing information about new and innovative beauty products or skincare treatments that align with the themes covered in her articles.

Given Lauren's focus on product reviews and gift guides, she may be interested in press releases or pitches regarding newly launched beauty products or unique trends within the beauty industry. Additionally, if you have insights into emerging skincare techniques or specific product recommendations tailored to different skin concerns as highlighted in her article titles, it could capture her interest.

As Lauren does not have a specified geographic focus but rather covers global lifestyle and beauty topics broadly; ensure your pitch addresses universal trends or innovations within the industry without being geographically constrained.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

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