Lauren Sams

Selling people stuff they want is not rocket science. Answer their questions. Give them choices. Make them feel heard. And for God’s sake, turn the lights on.

Commonwealth Bank’s 10,000 branch staff will get a budget day surprise – a wardrobe upgrade from an Australian fashion label that’s only been around for five years.

As beauty product prices increase, one brand has an intriguing lesson for customers. Amy Bi knows you wouldn't pay $385 for a banana.

It's the first year the event has been held at the Museum of Contemporary Art, and on day one, designers got a warm reception.

It was all sunshine as Australian Fashion Week formally kicked off on Monday with a reception hosted by Jodie Haydon at Kirribilli House.

Not even a shower could dampen spirits at Australian Fashion Week at Monday night's Zampatti show.

The designer has made a name for himself in Melbourne – now he’s about to open a store in the Emerald City.

Everything you wanted to know about what actually happens at the industry event.

With her new “faux flower” business Sadele, Sarah Myer wants to change the perception that artificial flowers are for car dealerships. From the upcoming Rich List issue out on May 29.

In a market overrun by leggings and crop tops, the North American label says its new “sanctuary” is the right fit.