By: Lauren Sams
For more than a decade, the LVMH-owned retailer has failed to make major inroads in Australia, despite its international dominance. Now it has a new plan.
Deputy Editor at The Australian Financial Review Magazine
Lauren Sams is the Deputy Editor at The Australian Financial Review Magazine and the editor of Fin magazine, the publication's luxury quarterly edition. She focuses on the business of fashion and beauty, covering themes such as apparel design, luxury goods, and retail economics. Lauren's work has been featured in The Australian Financial Review, homeheaven, and Influencing.
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Australia (National)


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Lauren Sams' articles predominantly focus on beauty and fashion, with a local (Australia) perspective. She tends to include expert commentary, reviews, and how-to guides in her coverage. When reaching out to her, consider providing insights from experts in the beauty and fashion industry or offering product reviews relevant to Australian consumers.
Given the local focus of Lauren's work, pitches should relate specifically to the Australian market within the beauty and fashion industries. Additionally, highlighting unique trends or products originating from Australia could be particularly effective when pitching ideas for potential coverage by Lauren.
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