Deputy Editor at The Australian Financial Review Magazine
Lauren Sams is the Deputy Editor at The Australian Financial Review Magazine and the editor of Fin magazine, the publication's luxury quarterly edition. She focuses on the business of fashion and beauty, covering themes such as apparel design, luxury goods, and retail economics. Lauren's work has been featured in The Australian Financial Review, homeheaven, and Influencing.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
Not enough data
Lauren Sams' articles predominantly focus on beauty and fashion, with a local (Australia) perspective. She tends to include expert commentary, reviews, and how-to guides in her coverage. When reaching out to her, consider providing insights from experts in the beauty and fashion industry or offering product reviews relevant to Australian consumers.
Given the local focus of Lauren's work, pitches should relate specifically to the Australian market within the beauty and fashion industries. Additionally, highlighting unique trends or products originating from Australia could be particularly effective when pitching ideas for potential coverage by Lauren.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Nicky Catley, Anna McCooe, Lauren Sams, Larissa Yu, Charis Perkins, Maxim Donni, John Davidson
As luxury goods, spirits and a Scientologist's auditing machine all go under the hammer for the SYD 2026 Lost Property Auction, Life & Leisure's lifestyle editors share their shortlists.
By: Lauren Sams
Avenir Collective has bought Wrinkles Schminkles after its founder Gabrielle Requena scaled the business across three countries.
Forget floral prints and synthetic fibres. Savvy sleepwear labels are riding the commodification of sleep with luxury fabrics and designs that go from bedroom to bar.
By: Lauren Sams
Meet the former management consultants who channelled their problem-solving skills into a challenge close to home.
By: Lauren Sams
Betts goes into administration, but its chief executive Michael Breckler insists this is not the end.
It marks the first duty-free offering from the beauty giant, which is pitching its products at younger travellers.
By: Lauren Sams
When Craig Carracher realised basketball wasn’t his game, he took up beach volleyball – and fell in love with the sport from day one.
By: Lauren Sams, Iona Rennie
By: Iona Rennie, Lauren Sams
