Buying something spruiked online by an influencer has become culturally normal, says the founder of the platform that kicked it all off. But can it last?
Lauren Sams is the Deputy Editor at The Australian Financial Review Magazine and the editor of Fin magazine, the publication's luxury quarterly edition. She focuses on the business of fashion and beauty, covering themes such as apparel design, luxury goods, and retail economics. Lauren's work has been featured in The Australian Financial Review, homeheaven, and Influencing.


