Not enough data
Liam Mercer predominantly covers mountain biking, gear reviews, and off-road cycling. Given his focus on product promotions and gear reviews, he would likely be receptive to pitches from companies looking to promote new products or technologies related to mountain biking.
As Liam's coverage attributes indicate a high percentage of reviews and press releases, it is evident that he frequently writes about specific products within the context of mountain biking. Therefore, when reaching out to him with pitches, it would be beneficial for PR professionals or marketers representing relevant brands in the outdoor industry to highlight how their products align with current trends in mountain bike technology.
Given that Liam does not have a specified geographic focus but rather focuses on international topics such as mountain biking and gear reviews, outreach efforts should emphasize global relevance rather than any particular regional angle.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Liam Mercer
This week’s fresh batch of cool things comes in the form of Auckland Cycle Works’ wild Marra mountain bike and Revel’s rather gorgeous Rover gravel bike. On top of that, we’ve got Troy Lee Designs’ latest three-quarter helmet, new shades from Smith Optics, and a very loud hip pack from Victory Chimp. Let’s dive in.This ... Read more
By: Liam Mercer
Although Mondraker has been churning out e-mountain bike after e-mountain bike, its heritage lies firmly in the regular MTB camp, and now, the brand has unveiled its first all-new regular MTB in a good old while. Inspired by the Summum downhill bike and the Foxy, the Anark is built for maximum gravity fun. This is ... Read more
By: Liam Mercer
In a suspension world dominated by Fox and RockShox, Manitou has quietly sauntered under the surface as a bit of an underdog, despite its early prominence. But make no mistake, it’s Mezzer enduro fork has been one of those (somewhat) hidden gems. Now it’s been around for a while, the brand has brought the fork ... Read more
By: Liam Mercer
Although primarily designed to provide traction, comfort, and capability, there’s a lot more than meets the eye built into modern mountain bike suspension. Things like anti-squat and anti-rise are sculpted into a bike’s carefully arranged linkage to help a bike pedal well, while maintaining performance under braking. But in nearly all cases, all of that ... Read more
By: Liam Mercer
This week is a big one for enduro/freeride bikes, as joining Mondraker and the new Anark is a freshly updated Torque from Canyon. Sitting between the Strive enduro bike and the Sender DH rig, the new Torque is built to blend those lines, positioning itself as a do-it-all bike for everything gravity.The new Torque comes ... Read more
By: Liam Mercer
When Avinox unveiled its uber-powerful M2S and MS motors, 60 brands came in tow, releasing their bikes equipped with those systems. YT Industries was one of them with its Decoy X, and now, the brand has expanded its Avinox-powered e-mountain bike range to include four new Decoy X models, and prices start at £4,499.These four ... Read more
By: Liam Mercer
Specialized coined ‘Electric Rally’, now Whyte has brought ‘Hard Country’ to bring a little more confusion to the mix. Though it reckons that its two new Karve e-MTB models live up to that new genre’s name, as it says that it’s a significant leap in e-MTB performance. But today’s not just about electricity-assisted e-mountain bikes, ... Read more
By: Liam Mercer
In this week’s Five Cool Things, we’ve got tyres from Maxxis, and we’d be surprised if they actually grip! Along with those, we’ve got Merida’s wallet-friendly hardtail platform, a convertible helmet from Leatt, fresh specs from Rudy Project, and Cinelli’s latest bar tape. Let’s dive in.But before we dip into the much-needed cool waters, let’s ... Read more
Revel Bikes has been a little quiet over the past few years, but after the brand’s founder, Adam Miller, re-acquired Revel after a brief trip into bankruptcy, it’s back with a fresh overhaul to its Ranger mountain bike. It’s more than just a tasty new paint job, too. Here are all of the details.The Ranger ... Read more
By: Liam Mercer
It’s been a rocky old time for the bike industry, and that’s only been cemented further with Porsche’s closure of Fazua. YT Industries itself had a spectacular fall from grace before being revived by its founder, which led to some questions around the brand’s loyalty and support to its customers owing to its tumultuous exit ... Read more
