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Liam Mercer predominantly covers mountain biking, gear reviews, and off-road cycling. Given his focus on product promotions and gear reviews, he would likely be receptive to pitches from companies looking to promote new products or technologies related to mountain biking.
As Liam's coverage attributes indicate a high percentage of reviews and press releases, it is evident that he frequently writes about specific products within the context of mountain biking. Therefore, when reaching out to him with pitches, it would be beneficial for PR professionals or marketers representing relevant brands in the outdoor industry to highlight how their products align with current trends in mountain bike technology.
Given that Liam does not have a specified geographic focus but rather focuses on international topics such as mountain biking and gear reviews, outreach efforts should emphasize global relevance rather than any particular regional angle.
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By: Liam Mercer
Although the phenomenon has been around since the birth of full suspension mountain bikes, pedal kickback has been the talk of the town for a good few years now. And brands are developing technologies to combat it to deliver a smoother ride and better suspension performance. But in a way, it’s a weird forward step ... Read more
By: Liam Mercer
We may earn affiliate commission from some of the links on this pageOnce again, we’ve got yet another Five Cool Things to show off. This week, we’re going to glance at Bell’s entry into the three-quarter helmet market, Exposure’s latest dynamo light, and a back protector from Bluegrass that’s designed to replace the need for ... Read more
By: Liam Mercer
Shimano’s Deore-level shifting and braking components have become renowned for being rather good for relatively little cash. In fact, it’s so good that I never thought that it needed updating. However, the brand has gone and done it anyway with its 11 and 12-speed Deore drivetrains, promising better shifting under load and improved durability, while ... Read more
By: Liam Mercer
Earlier this week, Shimano’s Deore lineup benefited from that lovely trickle-down treatment, but boy, has Shimano been busy? Only a few days later, the cycling component (and fishing reel) giant has revamped its XT range, developed thicker brake rotors, and brought two new pedals to the market. There’s a lot to get through here, so ... Read more
By: Liam Mercer
We may earn affiliate commission from some of the links on this pageThere is no two ways about it, mountain biking is an expensive sport, especially if you’re just getting into it. However, with savvy eyes, you can get everything you need for a more reasonable sum. If I had £1,500 to start mountain biking ... Read more
By: Liam Mercer
Ever since the release of the new Avinox motors, the whole e-bike motor race has been fierce, with brands scrambling to up their motors’ outputs to match that of the Chinese tech brand. With the latest iteration of the Wild e-MTB, Orbea has swapped Bosch power for an Avinox unit. Does this mean that we’re ... Read more
By: Liam Mercer
Nukeproof’s return to the scene has been one of the most exciting redemption stories in recent years. Since news broke, it unveiled its Joe Breeden-led downhill team and a cross-country team headed by Bart Brentjens. And it’s clear that the brand certainly isn’t slowing down as it has pulled the cover off the Tracker FS, ... Read more
By: Liam Mercer
Back in 2003, Hope brought the first titanium-pistoned, six-piston brake to the market – the Mono6ti. Now, after some spy shots in team pits, Hope has brought its rumoured and anticipated six-piston brake to 2026, promising advanced heat management, serious power, and yes, titanium pistons. Here’s what the fuss is all about.Hope has been around ... Read more
By: Liam Mercer
Canyon has been known to have a little fun with bike tech and unusual concepts over the year. It’s experimented with the Shapeshifter tech on its Strive enduro bike, brought its Keep It Stable system to the mainstream, and just last week, unveiled a prototype road bike with AI processing. Today, the brand has taken ... Read more
By: Liam Mercer
Avinox’s drive systems already span a super wide stretch of disciplines and price points, but with the spendier and very enduro-focused M2S-equipped Reason gracing Megamo’s e-MTB lineup, the brand saw an opportunity to add a more accessible bike to the range. Meet the RYAL…Rather confusingly, Megamo states that this is an enduro e-MTB but that ... Read more
