By: Lillian Rizzo
Superstar Lionel Messi joined the U.S. professional soccer league this summer, boosting ticket and merchandise sales and viewership. MLS still needs more.
Lillian Rizzo is a reporter for CNBC, specializing in media and entertainment news. Her work has been featured in various publications including The Wall Street Journal, MarketWatch, and NBC News. With a focus on the business side of the industry, Lillian covers topics such as streaming services, sports rights, and financial performance of media companies.
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Lillian Rizzo's coverage heavily focuses on the media industry, particularly streaming services, TV, sports broadcasting and content & publishing. She often references press releases and cites data in her articles.
For pitches to Lillian, consider offering insights or access to new data related to streaming service trends, TV industry developments (especially those involving sports programming), or analyses of how different companies are navigating changes in consumer behavior. Pitches could also include commentary from industry insiders about the impact of specific events or strategies within the media landscape.
Given that she covers a broad range of topics within the media industry with no specified geographic focus, pitches should be tailored to provide value across various segments within this sector.
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