@LisaFickenscher: Business journo who has covered everything from food to personal finance-- and now the retail business for The NY Post. Contact me at lfickenscher@nypost.com
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By: Lisa Fickenscher
Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributo…
By: Lisa Fickenscher
Crumbs Bake Shop — a cupcake empire valued at $66 million when it went public more than a decade ago — was quietly bought back by its founders for just $300, The Post has learned.
By: Lisa Fickenscher
“2022 was a year of transition. Many initiatives were successful and some were not.”
By: Lisa Fickenscher
“Anecdotally we are hearing that sales of Bud Light are declining more rapidly at bars and restaurants where some consumers don’t want to be seen drinking it or they are getting into arguments over…
By: Lisa Fickenscher
“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it.”
By: Lisa Fickenscher
“It blew me away that the delivery person waits for the return.”
By: Lisa Fickenscher
“Its an aluminum bottle,” the source told The Post, asking not to be named. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”
By: Lisa Fickenscher
“Bud Light is ‘sick,’” said Bump Williams. “It’s now infected other healthy brands with the InBev portfolio and that’s a bigger problem in my mind.”
By: Lisa Fickenscher
The plunge follows a 24.6% decline from the previous week and the sixth straight week sales have been hit since Dylan Mulvaney promoted Bud Light on April 1.
By: Lisa Fickenscher
Airbnb and several of its hosts sued New York City on Thursday to stop officials from enforcing “extreme and oppressive” registration requirements — claiming the tough new rules could effecti…
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