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Lisa Lockwood is the News Director at WWD. She covers breaking news in the fashion business, with a focus on themes such as beauty and fashion, retail, and e-commerce. Lisa's insights and expertise have been featured in notable publications including Footwear News, Yahoo Sports, and Sourcing Journal.
Preston's Summary
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Geo Focus
United States (National)
Coverage Attributes:
Beta
Press Release:
37
%
Private Sector Announcements:
27
%
Event Coverage:
14
%
Promotional Deal:
12
%
Exclusive:
3
%
Themes Covered:
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Pitching Insights
Lisa Lockwood's coverage is heavily focused on the beauty and fashion industry, with a significant emphasis on press releases, private sector announcements, and promotional deals. Her articles often feature new product launches, brand partnerships, and retail expansions.
Given her focus on press releases and promotional deals, she may be particularly receptive to pitches related to exclusive product launches or collaborations within the beauty and fashion industry. Additionally, stories about retail expansion strategies or innovative marketing campaigns could also capture her interest.
It's worth noting that Lisa's coverage attributes indicate a strong tendency towards covering events tied to the beauty and fashion industry as well. Therefore, providing insights or access to exclusive events in this space may increase the likelihood of getting featured in her articles.
This information evolves through artificial intelligence and human feedback. Improve this profile .
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