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Lisa Lockwood
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Lisa Lockwood

News Director

AS SEEN ON
WWD, Sourcing Journal

Preston's Summary

Lisa Lockwood is the News Director at WWD. She covers breaking news in the fashion business, with a focus on the sportswear beat, interviewing industry leaders such as CEOs, retailers, and fashion designers, as well as celebrities involved in the fashion world. Lisa's work has been featured in Footwear News, Yahoo Sports, and various Yahoo platforms, among others.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 49 %
Promotional: 22 %
Events: 10 %
Interviews Q&as: 9 %
Data Driven: 3 %

Themes Covered:

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Most Recent Topics:

  • Apparel Design
  • Fashion Industry
  • Luxury Goods
  • Startups
  • Entrepreneurship

Pitching Insights

Lisa Lockwood's coverage is heavily focused on the beauty and fashion industry, with a significant emphasis on press releases, private sector announcements, and promotional deals. Her articles often feature new product launches, brand partnerships, and retail expansions.

Given her focus on press releases and promotional deals, she may be particularly receptive to pitches related to exclusive product launches or collaborations within the beauty and fashion industry. Additionally, stories about retail expansion strategies or innovative marketing campaigns could also capture her interest.

It's worth noting that Lisa's coverage attributes indicate a strong tendency towards covering events tied to the beauty and fashion industry as well. Therefore, providing insights or access to exclusive events in this space may increase the likelihood of getting featured in her articles.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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