Lisa Lockwood

WWD

Preston's Summary

Lisa Lockwood is the News Director of WWD, a leading fashion business publication. With a focus on breaking news in the fashion industry, Lisa covers a wide range of topics including new collections, collaborations, fashion shows, and industry trends. Her work has been featured in various publications including Yahoo News, Yahoo Finance, Footwear News, Sourcing Journal, and more.

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Geo Focus

International

Coverage Attributes:

Beta
Press Release: 40 %
Private Sector Announcements: 29 %
Event Coverage: 12 %
Promotional Deal: 11 %
Exclusive: 2 %

Themes Covered:

Most Recent Topics:

  • Fashion
  • Designers
  • Fashion Events
  • Collaborations
  • Luxury Brands
  • Retail Industry

Pitching Insights

Lisa Lockwood's coverage is heavily focused on the beauty and fashion industry, with a significant emphasis on press releases, private sector announcements, and promotional deals. Her articles often feature new product launches, brand partnerships, and retail expansions.

Given her focus on press releases and promotional deals, she may be particularly receptive to pitches related to exclusive product launches or collaborations within the beauty and fashion industry. Additionally, stories about retail expansion strategies or innovative marketing campaigns could also capture her interest.

It's worth noting that Lisa's coverage attributes indicate a strong tendency towards covering events tied to the beauty and fashion industry as well. Therefore, providing insights or access to exclusive events in this space may increase the likelihood of getting featured in her articles.

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