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Lydia Wheatley
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Lydia Wheatley

Senior Commerce Writer

AS SEEN ON
Daily Mail, Daily Mail, Metro.co.uk

Preston's Summary

Lydia Wheatley is a senior commerce writer at MailOnline, where she specializes in beauty, skincare, and lifestyle articles. With a passion for the beauty industry, she focuses on the latest trends in makeup, haircare, and wellness, often compiling her top recommendations in engaging roundups and guides. Lydia's work has been featured in notable publications such as Express Digest, MSN, Metro.co.uk, and the Daily Mail.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Promotional: 36 %
Informative: 27 %
Reviews: 24 %
Gift Guides: 5 %
Listicles: 4 %

Themes Covered:

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Most Recent Topics:

  • Aestheticians_Estheticians
  • Beauty Industry
  • Hair
  • Hair Care Industry
  • Makeup & Skincare
  • Perfume & Fragrance
  • Apparel Design
  • Fashion Industry
  • Fitness

Pitching Insights

Lydia's coverage predominantly centers around beauty, fashion, and promotional deals. She appears to be interested in highlighting sales, discounts, and new product launches within the beauty and skincare industry. Lydia also covers house & home products but to a lesser extent.

For successful outreach to Lydia, consider offering information about new or trending beauty products with significant discounts or promotions. Providing insights into consumer trends related to holiday shopping and popular product reviews may also pique her interest.

Keep in mind that Lydia focuses on the UK market when pitching topics related to sales, promotions, and product releases.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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