Emily Scrivener

Deputy Commerce Editor

Preston's Summary

Emily Scrivener is a Deputy Commerce Editor at the Daily Mail. She specializes in beauty, fashion, and lifestyle, with a keen focus on retail trends and the latest product launches, particularly in skincare and makeup. Emily's work has been featured in 247 News Around The World, LeicestershireLive, and the Daily Mail.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Informative: 33 %
Promotional: 33 %
Reviews: 25 %
Listicles: 4 %
Gift Guides: 3 %

Themes Covered:

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Most Recent Topics:

  • Beauty Industry
  • Hair Care Industry
  • Makeup & Skincare
  • Fashion Industry
  • Wellness Programs

Pitching Insights

Emily Scrivener's articles predominantly focus on beauty and fashion products, shopping deals, skincare, and Christmas shopping. The majority of her coverage attributes are related to promotional deals and reviews.

To effectively reach out to Emily Scrivener, consider offering pitches that include exclusive promotions or discounts for beauty and fashion products. Additionally, providing samples for review may also be a successful approach given the high percentage of review-related content in her coverage attributes.

When reaching out to Emily Scrivener, it is important to align with the themes covered in her articles by tailoring pitches around new product launches, innovative beauty solutions, attractive shopping deals within the beauty and fashion industry.

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