Marc Bain

AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.

The e-commerce retailer recorded the first drop in its return rate in more than three years, and unlike many of its peers, has held fast to its policy of free shipping for online returns.

Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.

The Business of Fashion Agenda-setting intelligence, analysis and advice for the global fashion community. Roblox has its eye on e-commerce.

As generative AI is incorporated into our everyday lives, most recently through Apple's introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.

Meta is widely expected to unveil its first augmented-reality glasses this week, but it’s the company’s more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.

Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.

The technology is already transforming e-commerce, from search and product recommendations to understanding shopper intent, creating new opportunities and challenges for brands and consumers alike.

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.