Marc Bain

The Business of Fashion Agenda-setting intelligence, analysis and advice for the global fashion community. Roblox has its eye on e-commerce.

As generative AI is incorporated into our everyday lives, most recently through Apple's introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.

Meta is widely expected to unveil its first augmented-reality glasses this week, but it’s the company’s more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.

Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.

The technology is already transforming e-commerce, from search and product recommendations to understanding shopper intent, creating new opportunities and challenges for brands and consumers alike.

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.

The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.

On Haul, Amazon’s new rival to Temu and Shein, nothing costs more than $20 and items typically arrive in one to two weeks — not days — as they ship from overseas directly to US customers.