Marc Bain

Tech correspondent

Preston's Summary

Marc Bain is a tech correspondent for The Business of Fashion, with a focus on the intersection of technology and the fashion industry. His articles cover topics such as the impact of social media on fashion marketing, the role of artificial intelligence in retail, and the challenges and opportunities of digital transformation for brands. Marc's work has also appeared on KMIZ-TV - ABC17 News.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 37 %
Cites Data: 17 %
Private Sector Announcements: 13 %
Industry Specific: 6 %
Expert Commentary: 5 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • AI Platforms
  • Apparel Design
  • Luxury Goods
  • Generative AI

Pitching Insights

Marc's coverage is heavily focused on the intersection of technology and the fashion industry, with a particular emphasis on artificial intelligence. Given this focus, he would likely be interested in pitches related to AI usage in retail and fashion industries, as well as technological advancements impacting marketing strategies within these sectors.

As Marc frequently cites data and press releases, providing him with access to exclusive or compelling data related to AI applications in fashion and retail could enhance the appeal of your pitch. Additionally, offering insights from industry leaders or experts who can speak authoritatively about trends at the nexus of tech and fashion may also resonate with his coverage preferences.

Given that there is no specific geographic focus indicated for Marc’s reporting, pitches should aim to provide globally relevant perspectives on developments at the crossroads of technology, retail, and fashion.

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