Marcela Kunova is an Editor at Journalism.co.uk. She focuses on themes related to publishing and media, marketing, and cultural issues, often exploring the intersection of media with social topics such as AI, abortion, and societal trends, particularly in Sweden. Marcela's insights and expertise have been featured in Journalism.co.uk and the International Journalists' Network (IJNet).
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Marcela's coverage focuses heavily on the content and publishing industry, with a particular interest in emerging trends and innovations. She seems to be receptive to press releases, data citations, and how-to guides related to journalism, media industry developments, newsroom strategies, AI in journalism, and audience engagement.
Given her interest in predictions for the future of journalism as well as practical tools like playbooks for publishers' content strategy development that she has covered previously; pitches offering expert insights into emerging technologies impacting journalism (such as AI), audience-first strategies or mental health considerations within newsrooms may resonate with her.
As Marcela does not have a specific geographic focus mentioned but covers topics broadly relevant to the global media industry without specific regional constraints.
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When Russia invaded Ukraine, veteran journalist Joanna Mosiej saw beyond the headlines. While others focused on front-line coverage, she recognized a different story emerging in her native Poland – one that needed to be told. "There is a war on the other side of the border, that for me was impossible to imagine," Mosiej says, leaning forward as she describes the moment that sparked her "crazy idea" to launch Sestry.eu (translates as Sisters), a groundbreaking bilingual media platform.
By: Jacob Granger, Marcela Kunova
Tech is forcing news organisations to adapt, meaning they need fresh ideas and new blood in the building. But it also means a whole lot more stress for managers and staffers
Is your editor a big cheese on Spotify? Or maybe your colleague has an Insta account dedicated to pictures of vacuum cleaners in hotels? Discover the weird and wonderful hobbies of journalists in our community
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
By: Marcela Kunova
Meta landed a Zuckerpunch to the media industry by ending Facebook and Instagram fact-checking ahead of the Trump administration
By: Marcela Kunova, Vadim Bogulov
The way things are going with Meta and X, journalists will need to step up their efforts to combat misinformation in their communities. Here are tips from Oman, Kenya and Sri Lanka
By: Marcela Kunova, Jacob Granger, Jess Bailey
Journalists love covering the latest developments and breaking news. Audiences often want completely different content
Discover how publishers are using AI to create premium products, turn their expertise into goldmines and why waiting on the sidelines could be the riskiest strategy of all
By: Jacob Granger, Marcela Kunova
New media companies are developing close-knit relationships with readers, unusual business models and solutions to long-standing industry challenges
By: Marcela Kunova
The news organisation asked readers to pay what they wanted - even nothing - and promised to "keep monitoring depressing news so they wouldn't have to." The result? Its biggest subscription spike ever
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