Director of Content, Med Ad News & PharmaLive.com
Maria Fontanazza is the Director of Content at Med Ad News & PharmaLive.com. She specializes in medicine and healthcare, including alternative medicine and the healthcare system, while also exploring themes in marketing and advertising, particularly in the context of AI and media. Maria's work has been featured in Med Ad News.
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United States (National)
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Maria's coverage primarily focuses on the healthcare and pharmaceutical industry, with particular attention to events and press releases. Her articles often feature roundtable discussions, indicating an interest in diverse perspectives within the industry.
Given Maria's focus on event coverage and press releases, she may be receptive to pitches involving exclusive insights into upcoming developments or access to key figures participating in significant healthcare events. Pitching sources who can provide expert commentary on pressing issues in healthcare marketing or artificial intelligence would likely align well with her coverage preferences.
While there is no specified geographic focus, it appears that Maria takes a broad view of the global healthcare and pharmaceutical landscape without specific regional limitations.
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By: Maria Fontanazza
KC Dickerson, executive VP, head of engagement at ConcentricLife talks with Med Ad News about how marketers can dig through the enormous amounts of data to find the meaningful story. She also shares how, in the face of decreasing budgets and fewer resources, marketers can make the most of their available resources, along with the next big opportunity for creative impact in pharma advertising.
By: Maria Fontanazza
In an interview with Med Ad News, Joy Kelly & Sarah Liebowitz, executive VPs, group creative directors at ConcentricLife, give their perspective on the evolution of evaluating metrics and a campaign’s success within healthcare marketing. They also share what it’s like to work through the MLR process and how tight regulations come into play in producing creative.
By: Maria Fontanazza
In an interview with Med Ad News, Joy Kelly & Sarah Liebowitz, executive VPs, group creative directors at ConcentricLife, share how they balance the intense pressure that agencies are under in their journey to produce great work.
In an interview with Med Ad News, Joy Kelly & Sarah Liebowitz, executive VPs, group creative directors at ConcentricLife, share what creativity looks like in the world of artificial intelligence, and the balance and collaboration between humans and technology.
By: Maria Fontanazza
Healthcare marketing experts discuss the key areas in which the 2024 election will impact health care.
By: Maria Fontanazza
Part V: How technologies are facilitating better targeting of audiences, improving productivity, innovation, and messaging.
By: Maria Fontanazza
Part IV: Agency leaders discuss how their organizations are advocating for and facilitating DEIB in the workplace to help employees thrive, as well as the challenges in ensuring representation in client work.
LEO Pharma is putting a twist on this sarcastic phrase, using it as the name of its new campaign and as a force for educating healthcare professionals, mainly dermatologists, about chronic hand eczema (CHE). “When you have this condition, it fundamentally impacts the psychology of that individual. That’s also something that we’re trying to convey in Talk to the Hand."
In a conversation with Med Ad News, Michael Austin, chief experience officer at ConcentricLife, talks about how the customer journey is evolving and what agencies should consider when designing brand experiences.
By: Maria Fontanazza
How agencies can leverage data and technology to create more meaningful interactions with customers.
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