Maria Fontanazza

Whether it was through being funny and cute or serious and passionate, pharma companies dug deep to reach the emotions of their target audience.

KC Dickerson, executive VP, head of engagement at ConcentricLife talks with Med Ad News about the moments that matter in the customer journey and where marketers are having an impact, including the purpose of a well-crafted engagement strategy.

KC Dickerson, executive VP, head of engagement at ConcentricLife talks with Med Ad News about how marketers can dig through the enormous amounts of data to find the meaningful story. She also shares how, in the face of decreasing budgets and fewer resources, marketers can make the most of their available resources, along with the next big opportunity for creative impact in pharma advertising.

In an interview with Med Ad News, Joy Kelly & Sarah Liebowitz, executive VPs, group creative directors at ConcentricLife, give their perspective on the evolution of evaluating metrics and a campaign’s success within healthcare marketing. They also share what it’s like to work through the MLR process and how tight regulations come into play in producing creative.

In an interview with Med Ad News, Joy Kelly & Sarah Liebowitz, executive VPs, group creative directors at ConcentricLife, share how they balance the intense pressure that agencies are under in their journey to produce great work.

In an interview with Med Ad News, Joy Kelly & Sarah Liebowitz, executive VPs, group creative directors at ConcentricLife, share what creativity looks like in the world of artificial intelligence, and the balance and collaboration between humans and technology.

Healthcare marketing experts discuss the key areas in which the 2024 election will impact health care.

Part V: How technologies are facilitating better targeting of audiences, improving productivity, innovation, and messaging.

Part IV: Agency leaders discuss how their organizations are advocating for and facilitating DEIB in the workplace to help employees thrive, as well as the challenges in ensuring representation in client work.

LEO Pharma is putting a twist on this sarcastic phrase, using it as the name of its new campaign and as a force for educating healthcare professionals, mainly dermatologists, about chronic hand eczema (CHE). “When you have this condition, it fundamentally impacts the psychology of that individual. That’s also something that we’re trying to convey in Talk to the Hand."