Marianna Casal is a copywriter and assistant editor, specializing in the toy industry. With a focus on national news in the United Kingdom, Marianna writes for Toy World magazine and Licensing.biz, covering topics such as industry events, licensing deals, and toy trends. She brings a passion for toys and a keen eye for industry developments to her articles.
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Marianna's focus is primarily on the toy industry, with a heavy emphasis on exclusive content and press releases. She would likely be interested in pitches related to new developments in the toy industry, including product launches, licensing agreements, and updates from major companies or events.
Given her coverage of exclusive content, Marianna may appreciate pitches that offer unique angles or behind-the-scenes insights into the toy industry. Additionally, she covers private sector announcements extensively; therefore PR professionals representing toy companies should consider reaching out to her with relevant news and updates about their brands.
As Marianna has a national focus on the United Kingdom, it would be beneficial for those pitching to tailor their stories specifically to this geographic area unless there are compelling reasons otherwise.
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Spots, a game of risk and dogs, is expected to be a strong seller this Q4 after winning the Best Dice Game award at Games Expo.
WildBrain has struck an agreement with The Pokémon Company International to become the only distributor of the single-IP Pokémon FAST (free ad-supported television) channel. The distribution will start in the US followed by Canada, the UK, Australia and New Zealand. The partnership will see WildBrai
By: Marianna Casal
Bandai Namco Cross Store Camden will celebrate its 1st Anniversary with a Pac-Man Select Pop-Up, Tamagotchi Official Shop launch and a host of activities and goodies in-store from 23rd August. Bandai Namco Amusement Europe celebrated the 1st Anniversary of its interactive retail experience store Ban
On London's Portobello Road, a three-day pop-up experience has opened to celebrate the launch of Basic Fun! UK's collectible plush brand, Cotton Candykins.
To celebrate the highly-anticipated return of the iconic Tamagotchi Connection, and its 20th anniversary, Bandai has partnered with Japan Centre Ichiba at Westfield London to give away 5,000 limited edition Mametchi pin badges.
Midco Toys' David Middleton has decided the time is right to bring back the nostalgic WereBears brand and tells Toy World why.
Rami Yadin, founder and CEO of ClipToys Magic, spoke with Toy World about the company’s ranges and its upcoming debut at the LA previews this September. Rami began by explaining why the company will be showcasing in LA. He said: "A little over a year ago, ClipToys Magic launched at Distoy 2023.
Jonathan Chambers, director of Investment at Generation Media, speaks about how barter can help media budgets go further.
Toy World caught up with Xplore Distribution's Pritesh Dave to hear how the company's first year in business has been going, and what the company is excited about in the run-up to the festive season.
Asha Bhalsod of Etopia Consultancy shared with Toy World her viewpoint on capitalising on Amazon's Prime Day and preparing for the holiday season with the online platform.
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