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Marianna Casal
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Marianna Casal

Copywriter and assistant editor

AS SEEN ON
Toy World magazine

Preston's Summary

Marianna Casal is a copywriter and assistant editor, specializing in the toy industry. With a focus on national news in the United Kingdom, Marianna writes for Toy World magazine and Licensing.biz, covering topics such as industry events, licensing deals, and toy trends. She brings a passion for toys and a keen eye for industry developments to her articles.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 35 %
Private Sector Announcements: 26 %
Event Coverage: 13 %
Promotional Deal: 10 %
Exclusive: 9 %

Themes Covered:

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Most Recent Topics:

  • Marketing Technology (MarTech)
  • Search Engine Marketing (SEM)

Pitching Insights

Marianna's focus is primarily on the toy industry, with a heavy emphasis on exclusive content and press releases. She would likely be interested in pitches related to new developments in the toy industry, including product launches, licensing agreements, and updates from major companies or events.

Given her coverage of exclusive content, Marianna may appreciate pitches that offer unique angles or behind-the-scenes insights into the toy industry. Additionally, she covers private sector announcements extensively; therefore PR professionals representing toy companies should consider reaching out to her with relevant news and updates about their brands.

As Marianna has a national focus on the United Kingdom, it would be beneficial for those pitching to tailor their stories specifically to this geographic area unless there are compelling reasons otherwise.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

Licensing.biz

WildBrain to bring Pokémon series to major FAST platforms

WildBrain to bring Pokémon series to major FAST platforms

By: Marianna Casal

WildBrain has struck an agreement with The Pokémon Company International to become the only distributor of the single-IP Pokémon FAST (free ad-supported television) channel. The distribution will start in the US followed by Canada, the UK, Australia and New Zealand. The partnership will see WildBrai

Toy World magazine

Exclusive: ClipToys Magic's upcoming LA debut

Exclusive: ClipToys Magic's upcoming LA debut

By: Marianna Casal

Rami Yadin, founder and CEO of ClipToys Magic, spoke with Toy World about the company’s ranges and its upcoming debut at the LA previews this September. Rami began by explaining why the company will be showcasing in LA. He said: "A little over a year ago, ClipToys Magic launched at Distoy 2023.

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