Marisa Petrarca

The90 Gem wants to do for sun exposure what smartwatches did for the 10,000-step obsessed: turn an everyday habit into data you can actually see—and maybe nerd out over.

Even the most fervent makeup maximalists want an effortless “ no-makeup makeup ” look sometimes.

Father's Day is fast approaching—Sunday, June 22, in case you're out of the loop. The clock is ticking if you want to lock in an on-time gift for

Singer-songwriter Jax (aka Jaclyn Cole Miskanic, @ jaxwritessongs on TikTok, where she has nearly 15 million followers) is navigating one of life's most transformative chapters with grace, humor and a whole lot of heart.

Injectable fat and biostimulators are two injectable treatments that have both been around for years.

By now, you've likely seen our 2026 NewBeauty Awards —the annual result of our team's dedicated testing of the latest launches that became staples in our routines.

Daxxify just tapped a new famous face: Julianne Hough . The dancer, actress and television personality announced her partnership with the FDA-approved

In a surprise almost no one saw coming (except perhaps a few employees sworn to secrecy), Ulta Beauty and Bath & Body Works are joining forces, bringing

Believe it or not, the Fourth of July is right around the corner. Even though the holiday falls on a weekday this year, there will still be plenty

Injections and procedures are more popular than ever, but, arguably, the bigger trend now is being open about them.