Today, B2B buyers use about a dozen digital sales channels to engage with sellers, up from just five channels eight years ago.
Mark Brohan is the Vice President of B2B and Market Research Development at Digital Commerce 360. With a focus on B2B ecommerce and market research, Mark provides insights and analysis on the latest trends, challenges, and opportunities in the digital commerce industry. His articles cover a wide range of topics including procurement, digital transformation, intellectual property, and technology trends shaping B2B ecommerce.