New consumers are primarily discovering Levi Strauss through digital channels and tend to skew younger than other customers, the retailer's CEO said.
Mary Meisenzahl is a Copywriter at Business Insider. She specializes in areas such as retail, e-commerce, supply chain and logistics, and finance, with a particular focus on digital supply chain management and consumer behavior analytics. Mary’s work has been featured in prominent outlets including Business Insider, Yahoo News, and Digital Commerce 360.















