Dan Berthiaume

Senior Editor, Technology, Chain Store Age

Preston's Summary

Dan Berthiaume is a Senior Editor for Technology at Chain Store Age, specializing in retail technology and innovation. With a focus on the national retail landscape, Dan covers topics such as AI, e-commerce, customer loyalty, and emerging trends in the industry. His work has been featured in Salesforce, Path to Purchase Institute, and HBSDealer.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 48 %
Private Sector Announcements: 28 %
Promotional Deal: 7 %
Cites Data: 6 %
Exclusive: 2 %

Themes Covered:

Most Recent Topics:

  • Retail
  • E-commerce
  • Technology
  • Sustainability
  • Partnerships
  • Innovation

Pitching Insights

Dan Berthiaume's articles predominantly cover the retail industry in the United States, with a focus on product promotions and deals. Given his strong emphasis on press releases and private sector announcements, he is likely to be responsive to pitches that provide exclusive insights into new products or services being launched by retailers, especially those backed by data or market trends.

As Dan frequently cites data in his articles, providing him with research-backed statistics or trend analyses related to online shopping, loyalty programs, holiday sales and retail technology could increase the likelihood of engagement with your pitch.

Consider offering him access to senior executives for commentary on emerging trends in the retail space or exclusive details about innovative strategies being implemented within major companies.

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