Mathew Murphy

John Deere’s 2027 updates optimize narrow planting windows via streamlined startups, real-time FurrowVision, Exact Depth precision, and Exact Shot for flexible, efficient nutrient dosing.

Case IH is expanding the Optum lineup with their launch of the all-new Optum 440, the largest model in the series

New soybean technology offers pest protection and improved weed control, helping farmers increase yields and manage soybean cyst nematode challenges with advanced traits and modern farming solutions.

The Fendt Rogator 900 Series is designed to bring greater flexibility and efficiency to modern farming operations, offering producers a highly customizable solution for a wide range of application needs.

PTx's OutRun Tillage retrofit technology improves farm efficiency by enabling existing tractors to perform autonomous field work, helping growers overcome labor shortages during 2026.

John Deere has unveiled several new advancements for its sprayer lineup for the 2027 model year, including expanded See & Spray capabilities, additional

Fendt’s new 1052 Gen 4 tractor leads a high-tech lineup featuring 550 horsepower, adjustable engine output, and factory-ready PTx OutRun autonomy for optimized efficiency and power.

BASF introduced Ridivex, a premixed post-emergence corn herbicide with crop safener designed to combat resistant weeds like Palmer amaranth through strong burndown and residual control.

New Holland's updated T7 Standard Wheelbase tractor features advanced dual-clutch and CVT options, a quieter 6.7L engine, and enhanced cab technology for mixed farming operations.

BASF's Circalo program uses the xarvio platform to help farmers track low-carbon practices, preparing them for the 45Z tax credit and financial gains in renewable fuel markets.