Matt Heffner

Founder & Managing Director

AS SEEN ON

Preston's Summary

Matt Heffner is the Founder and Managing Director of Awesome Mitten, a platform dedicated to showcasing the unique and hidden gems of Michigan. With a focus on local travel and exploration, Matt's articles highlight the diverse attractions, history, and natural beauty of Michigan, from charming cafes and bookstores to ghost towns and state parks. His work has also been featured in the Hastings Tribune Newspaper and Wealth of Geeks.

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Geo Focus

Northern Michigan, United States (Local)

Coverage Attributes:

Beta
How To Guide: 23 %
Event Coverage: 16 %
Review: 11 %
Promotional Deal: 11 %
Seasonal: 11 %

Themes Covered:

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Most Recent Topics:

  • Destinations
  • Family Travel

Pitching Insights

Matt's coverage indicates a focus on local Michigan travel, tourism, and cultural attractions. He seems to be particularly interested in unique aspects of small towns within the state. To engage effectively with Matt, consider offering insights into hidden gems or off-the-beaten-path destinations in Michigan. If you have expertise related to local culture, society, travel tips or property guides relevant to Michigan's small towns and attractions, this would likely resonate with his coverage.

Given that Matt focuses on specific places and experiences within Michigan, suggesting content related to new openings or events at local museums or parks could also garner attention from him.

As Matt’s geographic focus is localized around Michigan specifically and he often writes guides and reviews about the region’s offerings in house & home as well as culture & society topics; targeting pitches towards these areas will likely yield better results.

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