Matthew Elder

Deputy Sports Editor

Preston's Summary

Matthew Elder is a Deputy Sports Editor for The Scotsman, with a focus on local sports news. With his work appearing in Morningstar Research Inc, Yahoo News UK, Yahoo Sports UK, and The Montrealer, Matthew covers a wide range of topics including football transfers, match analysis, and local sporting events in Scotland.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

Coverage Attributes:

Beta
Event Coverage: 45 %
Breaking News: 16 %
Evolving Stories: 11 %
Government Announcement: 7 %
How To Guide: 4 %

Themes Covered:

Not enough data icon

Not enough data

Most Recent Topics:

  • Sports Tournaments
  • Team Sports
  • Employee Wellbeing
  • Workplace Culture

Pitching Insights

Matthew Elder's focus is primarily on local sports, particularly football (soccer) and the Scottish Premiership. He seems to pay particular attention to events such as player transfers, manager appointments, and team strategies within the context of Rangers and Celtic.

Given his coverage emphasis on local sports events and team movements, he would likely be receptive to pitches related to exclusive interviews with players or managers from these teams. Additionally, providing insights into upcoming games or broader trends within the Scottish Premiership may also catch his interest.

As Matthew focuses predominantly on local content concerning specific clubs in Scotland, pitches should align closely with this geographic focus and cater specifically to developments within the Scottish football scene.

This information evolves through artificial intelligence and human feedback. Improve this profile .

Journalists With Similar Coverage:

Based on similarity of content.