The Hives are franchising themselves. “THE HIVES FRANCHISE NEEDS YOU,” the band wrote in a legitimate, if tongue-in-cheek, statement. “We have
Matthew Ismael Ruiz is an Associate Staff Writer for Pitchfork, a renowned music publication. With a focus on the music scene in the United States, particularly in Illinois and Chicago, Matthew covers a wide range of topics including album reviews, artist interviews, and industry news. His work has also been featured in various tech publications.