By: Matthew Sparkes
People appear to prefer short stories created by AI over those written by humans. They are also no better than chance at telling which is which


Matthew Sparkes is a Technology Reporter at New Scientist. He specializes in science and technology topics, particularly focusing on robotics, quantum computing, AI, and mathematics, with a keen interest in areas such as drone technology and aerospace. Matthew's work has been featured in notable publications including The Conversation Australia + NZ, YOUGOV PLC, and Government Technology.
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Matthew Sparkes' articles predominantly focus on scientific and technological advancements with a national (United Kingdom) perspective. He showcases a keen interest in breakthroughs in artificial intelligence, space exploration, mathematics, and emerging technologies.
For pitching to Matthew Sparkes, consider providing insights into cutting-edge technology research or innovative scientific discoveries related to the UK. Contributions from industry experts or researchers engaged in AI development, robotics advancement, space missions involving UK entities, or groundbreaking technological innovations could capture his attention.
Since Matthew's coverage attributes indicate an inclination towards citing data and government announcements related to technology and science topics at large; it is advisable to tailor pitches that include relevant statistical insights or updates based on noteworthy government initiatives within the field of technology.
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