Megan Graham

The acquisition comes as advertising holding companies compete to help brands boost sales online and in stores.

A new initiative called the Representation Index aims to give brands scores to reflect how inclusive their ads are—or aren’t—just as some companies are backing away from diversity, equity and inclusion efforts.

A new initiative called the Representation Index aims to give brands scores to reflect how inclusive their ads are—or aren't—just as some companies are backing away from diversity, equity and inclusion efforts.

The social-media platform has committed to ensuring the ‘safety and performance’ of the consumer products giant’s brands on X.

Getting a fresh look for a regular seasonal offering required a new tone, Dunkin’s marketing chief said.

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it takes for them to do it.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.

Some people poke fun at AI commercials, but experts say consumers don't care how they are made—and advertisers want to show they are capable of using the cost-saving technology.

Advertising holding company Interpublic Group has acquired Intelligence Node, a Mumbai-based retail analytics firm that helps brands better compete for online sales. It aims to help those companies understand shopper trends and drive sales by providing them with data to inform their decisions in areas including product development, marketing and sales. “If your competitor is currently not there, we want to be spending maybe three times what we would normally spend, or maybe we want to be adjusting the price based on the fact that the competition is low,” said Jarrod Martin, chief executive of Kinesso, the marketing intelligence and engineering arm of IPG, as well as the CEO of IPG’s Acxiom data unit.

Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.