Megan Graham

Some people poke fun at AI commercials, but experts say consumers don't care how they are made—and advertisers want to show they are capable of using the cost-saving technology.

Advertising holding company Interpublic Group has acquired Intelligence Node, a Mumbai-based retail analytics firm that helps brands better compete for online sales. It aims to help those companies understand shopper trends and drive sales by providing them with data to inform their decisions in areas including product development, marketing and sales. “If your competitor is currently not there, we want to be spending maybe three times what we would normally spend, or maybe we want to be adjusting the price based on the fact that the competition is low,” said Jarrod Martin, chief executive of Kinesso, the marketing intelligence and engineering arm of IPG, as well as the CEO of IPG’s Acxiom data unit.

Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.

Robert F. Kennedy Jr.’s stated desire to ban drug commercials from TV seems unlikely to become reality, according to advertising experts, but even pressure from Washington that falls short of an outright ban could lead to changes in the multibillion-dollar advertising sector.

Insurance company State Farm has abandoned its plan to run a commercial in the coming Super Bowl, saying its focus is on supporting Los Angeles residents as wildfires there continue burning.

Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.

Insurance company State Farm has abandoned its plan to run a commercial in the coming Super Bowl, saying its focus is on supporting Los Angeles residents as wildfires there continue burning.