India's growing class of middle-aged and elderly consumers is rewriting snacking rules by ditching empty calories for functional bites that support muscle, metabolism and longevity, fuelling the rise of ‘silver snacking'.
Meha Agarwal is an Associate Editor at YourStory Media. She specializes in retail and e-commerce, with a keen interest in capital markets, economic policy, and the fashion industry, including apparel design and luxury goods. Meha's insights and analyses have been featured in startup news outlets such as Inc42 Media and Hindustan Times Syndication.
