The kitchenware market has become increasingly competitive, with consumers looking beyond traditional cookware. What opportunity did you identify for Cumin Co, and how has your value proposition evolved? Our thesis was built around a broader consumption shift. In developing economies, consumers first spend on themselves—fashion, beauty and personal products—and then gradually invest in their homes. Within the home category, the kitchen is emerging as one of the fastest-growing spaces.
Tarannum Manjul is an Assistant Editor at BW Businessworld. She specializes in the retail and e-commerce sectors, with a focus on consumer packaged goods, beauty and fashion, and technology trends. Tarannum's insights on consumer behavior analytics and retail analytics have been featured prominently in BW Businessworld.













