Tarannum Manjul is an Assistant Editor at BW Businessworld. She specializes in the retail and e-commerce sectors, with a focus on consumer packaged goods, beauty and fashion, and technology trends. Tarannum's insights on consumer behavior analytics and retail analytics have been featured prominently in BW Businessworld.
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India (National)
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Tarannum focuses on a range of topics including Indian economy, Ayodhya, stock market, real estate and politics. She covers government announcements and industry-specific data extensively.
Considering her national focus in India, she would likely be interested in pitches related to the Indian economy with a specific emphasis on government policies or announcements that impact businesses, industries and finance. Additionally, stories related to the developments in Ayodhya such as tourism trends or economic impacts could also interest her.
For fashion-related content it should have an angle related to sustainability or technological advancements within the context of India's fashion industry for better engagement.
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What began as an Instagram page authenticating sneaker resales has evolved into one of India's most influential streetwear platforms.
India's skincare market has undergone a dramatic transformation over the past decade.
Consumer preferences are evolving rapidly, with increasing demand for healthier beverages, local flavours and seasonal offerings. How is Tata Starbucks balancing global brand consistency with products tailored specifically for Indian consumers? Although Tata Starbucks is a global brand, we have always focused on innovating at the intersection of global coffee craftsmanship and deep local insights. We have been present in India for around 12 years, and throughout this journey we have delivered the Starbucks experience while ensuring our menu reflects the tastes and preferences of Indian consumers.
India's skincare market has become one of the fastest-growing segments in the beauty industry, driven by ingredient-conscious consumers, rising premiumisation and increasing demand for science-backed formulations. Amid intense competition from both legacy and digital-first brands, The Pink Foundry has carved out a niche by leveraging its pharmaceutical heritage, developing every formulation in-house and focusing on efficacy over speed.
India's women's wellness market is evolving rapidly as consumers seek science-backed, holistic solutions that go beyond menstrual hygiene. Sujata Pawar, Founder of Avni Wellness , believes the industry has long overlooked the broader realities of women's health—from iron deficiency and hormonal balance to menopause and nutrition. In this conversation with BW Retail World, she explains how Avni is building an integrated women's wellness ecosystem, scaling its Sakhi entrepreneur network and targeting Rs 300 crore ARR by 2030.
Founded in 1961, Dayal Opticals has evolved from a single-store family business in Delhi into a premium luxury eyewear retailer with a growing national footprint. In an interview with BW Retail World, Sarvash Kalra, Director, Dayal Opticals , discusses the brand's expansion beyond Delhi-NCR, its omnichannel strategy, luxury brand partnerships, evolving consumer preferences and the role of technology in shaping the future of eyewear retail.
Juhst is building its beauty and wellness proposition around a distinct thesis: Indian skin needs science designed for its specific biology, rather than repackaged global formulations.
India's beauty and wellness market is witnessing a fundamental shift as consumers move beyond superficial claims and increasingly demand transparency, efficacy and science-backed formulations.
Nitin Bir, VP & Head – Retail Leasing, Marketing, Operations & Asset Management, BGRE (formerly Brookfield Properties), on why India's retail real
India's innerwear market is moving beyond basic everyday products as consumers increasingly seek comfort, functionality, better fit and products designed around specific needs. From period panties and shapewear to activewear and extended sizing, the category is becoming more specialised. In an interview with BW Retail World, Deepa Vari, Founder and Managing Director, Adira , discusses the gaps in the market, changing consumer expectations, responsible innovation in period wear and the company's growth roadmap.
