India's organised mithai market is undergoing a transformation as consumers increasingly seek premium experiences, healthier indulgences and personalised gifting solutions. Among the brands looking to redefine the category is Gurchini, a premium sweets and gifting company founded by entrepreneur Gaurav Chauhan. Leveraging decades of experience in the catering business, Chauhan has built a brand that blends traditional Indian sweets with contemporary packaging, healthier ingredients and occasion-led gifting.
Tarannum Manjul is an Assistant Editor at BW Businessworld. She covers a diverse range of topics including food and beverages, consumer packaged goods, beauty and fashion, and retail, with a particular focus on beverage production, drinks and spirits, and CPG design and distribution. Tarannum's insights and analyses are featured prominently in BW Businessworld, showcasing her expertise in these dynamic industries.
