Michael Cheang

Assistant Editor, StarLifestyle, at Star Media Group Berhad

Preston's Summary

Michael Cheang is an Assistant Editor at StarLifestyle, part of Star Media Group Berhad. He covers a diverse range of topics including food and beverages, hospitality and leisure, arts and entertainment, as well as family and relationships, with a particular focus on reviews and seasonal themes like holidays and Christmas. Michael's work has been featured in Star Media Group Berhad and Asia International News.

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Geo Focus

Coverage Attributes:

Beta
Review: 35 %
Event Coverage: 18 %
Press Release: 10 %
Promotional Deal: 8 %
Expert Commentary: 5 %

Themes Covered:

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Most Recent Topics:

  • Beverage Production
  • Drinks & Spirits
  • Chain Restaurants & Franchises
  • Restaurant Innovation
  • Quick Service Restaurant (QSR)

Pitching Insights

Michael Cheang's focus is primarily on lifestyle and entertainment, with a particular emphasis on whisky, cocktails, films, and comic books. He frequently reviews various products and events within these topics. When reaching out to Michael for potential coverage or pitching ideas, consider offering insights into new trends in the whisky or cocktail industry, updates about upcoming films or comics (particularly those related to Malaysia), as well as unique lifestyle experiences that would appeal to his local audience. Your pitch should align with his inclination towards reviewing products and events within the mentioned topics.

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