Michael Palmer

“What I now do is I change the word 'problem' to the word 'situation' and when I change that one word, it just flips something in my brain where I

“Set your rules, stick to your rules, and only take clients that play by the rules. We call it rules of engagement.“ -Dida Clifton

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different.

“I think being ready to change your processes or adapt to processes, finding new efficiencies—that is a constant growth.

“Like, suddenly it's, ‘Uh, yeah, I agreed to do your payroll, and now you're asking me to get all this paperwork filled out for the employee.'

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“You think that you're competing against other accountants, but for people who are just starting, you're competing against ‘free'.

“I had no niche. I didn't know what I wanted to do. I knew the clients I really didn't like to work with. But they were also talking about, ‘You got to find your niche.'

“And so I went through all of the little folders and things that I had stored different goals, and I pulled them all into one place and had a whole